Training course on Strategic Communications for NNIs
|Date:||4 November – 16 December 2020|
Application Deadline for Nominee(s) of Invited IAEA Member States: 16 October 2020
The purpose of this virtual training course is to provide senior nuclear facility managers/directors with principles and tools for strategic stakeholder, sponsor, and public communications in support of new facilities, new capabilities, and strengthening current services.
Project RLA0069 "Promoting Strategic Management and Innovation at National Nuclear Institutions through Cooperation and Partnership Building -Phase II (ARCAL CLXXII)" aims at strengthening the sustainability of national nuclear institutions in the region of Latin America and the Caribbean. Progress has been made in terms of broadening the awareness amongst decision-makers and managers of the NNIs about the need to align their research and development programmes with national development objectives, as well as to perform self-assessment to identify and address persisting weaknesses and grasp new opportunities for growth and development. The IAEA is supporting NNIs to further develop and implement strategies to fully achieve sustainable services which can position them as true partners in the development of their countries by using potential nuclear science and technology to achieve socioeconomic development objectives. This project is facilitating the cooperation among institutions for socioeconomic development and increase the visibility of services enhancing the contribution generated by these services. Strengthening the NNIs capacities to communicate effectively and strategically is an essential step in order to achieve this goal.
Scope and Nature
The course will cover topics such as: Introduction to Public Communication; Outreach, Communication & Education; Media Relations; Sponsor/Stakeholder Relations. Participants will be required to work in groups on case studies and develop the different milestones for developing a communication strategy, from formulation to implementation and dissemination. The training course will be developed over 4 sessions. Reserved dates (2020): November 4, November 11, December 2, December 16.